As part of Mazda Canada’s launch of the new Generation 4 model of the Mazda MX-5, I was commissioned by Mazda Canada and JWT to create a series of customized models and short vignettes for their Instagram campaign. Check out the videos below the jump!
It’s always great to find new and exciting ways to make an impact while promoting a product, and this project was no exception. Creating the time lapse videos was a fun and engaging way for Mazda to connect with their followers online, allowing their fans to relate to their product in a playful and accessible format.
The builds were very challenging, as we had a fairly tight timeline to get all of the models assembled and